Implementation using WordPress and Elementor to ensure the website is functional and responsive.
Porsche experience
Landing page for Porsche Centrum Łódź
project
Details
Porsche Experience is a program that allows participants to explore the full capabilities of Porsche cars in controlled and safe conditions. It combines driving excitement with professional training, offering a unique experience both on and off the track.
- Goals
- Promotion of the Porsche Experience event by the Porsche Centrum Łódź dealer.
- Encouraging reservations for the event.
- Education on the availability of formats, vehicles, and instructors.
- Created in collaboration with the Profitway agency.
Challenge
Information Complexity
Porsche Experience is a highly complex ecosystem of offerings. There are multiple experience formats, each with its own structure and level of intensity.
Every single experience includes a wide range of essential information:
- event dates and availability
- pricing
- detailed schedules
- descriptions of the program
- participation requirements (e.g. age, prior experience, completed levels)
- different ranges of available cars for each formula.
The challenge was to organize this multi-layered information architecture in a way that remains clear, scannable, and easy to navigate – without overwhelming the user.
Emotions
Porsche Experience is fundamentally emotion-driven. It’s not just a service — it’s something that cannot be fully described, only felt.
It represents:
- the spirit of motorsport
- high-performance, premium-class vehicles
- professional racing drivers as instructors
- adrenaline, exclusivity, and personal achievement
This is a premium offering, targeted at users for whom emotion and experience matter more than price.
The challenge was to translate these intangible qualities into a digital form – capturing excitement, prestige, and intensity through design, not just content.
how to connect?
The core difficulty was bridging two opposing needs:
- On one side: complex, structured, information-heavy content
- On the other: emotional, immersive, premium storytelling
A traditional, data-heavy layout would reduce the experience to a catalog of events, stripping away its emotional value. At the same time, a purely visual, emotional approach could lead to confusion and lack of clarity.
The key challenge was to design an experience that:
- seamlessly connects emotion with information
- guides users through complexity without friction
- reflects Porsche’s precision, performance, and premium identity
My solution
Solution
Designed a progressive, emotion-driven experience guiding users from inspiration to decision:
- High-impact, emotional hero (video + CTAs)
- Formula selection via carousel to avoid overload
- Key information upfront for quick validation
- Details revealed only within the selected experience
- Soft onboarding (location, route, instructors)
- Frictionless contact tailored to user preferences
UX Approach
- Progressive disclosure: from general → specific, narrowing instead of expanding
- Decision-oriented structure: support quick validation before deep exploration
- Guided flow: from emotion → selection → details → onboarding → contact
- User-type awareness in contact (phone vs. form preferences)
- Trust-building mechanisms (advisor identity, balanced form length)
Visual Design
- Emotion-driven visuals present throughout the entire experience, not just the hero
- Dynamic imagery, motion, and interactions reinforcing energy and performance
- Selection of experiences and cars designed to resemble product customization
- Creates a feeling of personalization and ownership, similar to configuring a premium product
- Fully aligned with Porsche brand guidelines
Result
- Reduced complexity through step-by-step information layering
- Enabled faster decision-making via early exposure to key information
- Increased engagement by combining emotion with interaction and progression
- Strengthened perception of Porsche Experience as a premium, customizable offering
- Improved conversion potential through guided flow and tailored contact options
- Built user confidence with transparent structure and humanized contact points
Emotions
emotionally engaging hero (video, imagery) with quick-access CTAs
Formula choice
carousel for a quick validation before deep exploration
Deeper exploration
Deeper details only within the selected experience and online shopping feeling
Soft onboarding
Meet your instructors, explore route
Contact
Tailored contact options for different types of user + humanized contact points
Workflow
Step by step
1. Team brainstorm
Meeting with the Project Manager and Content Creator to define the direction.
2. UX/UI Mockup
Presenting the visual and functional aspects – ideal for gathering feedback from the team and the client.
3. Feedback
Ensuring the project is not only visually appealing but also fulfills its purpose.
